From the Most Popular Zip Codes
Web Marketing experts have frequently debated the risks and benefits of different forms of marketing. But one thing they all agree on is that when it comes to marketing, targeting the right customers is always a strategy that pays off.
How often have you heard dog owners say, “My dog flunked obedience class.” With so many different methods, settings, and styles of dog training, obedience problems can inevitably result — depending on what they choose and the temperament and personality of the dog.
From the Editor
Making its debut this fall, is a brand new book for the boarding and daycare industry. Craig McAllester’s Boarding Kennels: The Design Process will be available for purchase mid–November—just in time for the Pet Boarding and Daycare Expo in Hershey, PA!
This past spring, International Boarding and Pet Services Association (IBPSA), in conjunction with business consultant, Crystal Canine, commissioned an online financial survey of 109 pet care service business owners based on their 2015 financials.
In 2001, I heard a presentation by a very wise man named Jim Krack, who was a prominent pet resort owner in Colorado and founder of the American Boarding Kennels Association. His session was called “Do You Want to be Right or Do You Want to be Happy?” The basic premise of his talk involved the frequent mishandling of customer complaints regarding occasional pet injuries or illnesses that can happen while boarding.
With an Eye on Resale
Physical alterations to an existing building that will house an animal care business are inevitable. Some changes are optional and some may be required. I am often asked if the interior design and alterations to a building being purchased for a boarding / daycare business can be planned in a way that makes it easier to resell the building.
The Sky’s the Limit
In today’s world, pets are no longer just pets, they are members of the family. So it’s only natural that when the family takes a vacation, their pets also get to enjoy some fun and pampering.
Consistently Thrilling Customers at Your Front Desk
A pet parent walks in the door…ready to be treated with respect and given the attention they deserve. They are excited to be at your facility and happy to see their expectations met, possibly exceeded. They believe in YOU. Instead, they get ignored and ushered into chaos in a blender as your team desperately tries to juggle demands.
November 13-16, 2016
If you’re thinking about opening your own facility, adding an additional location, or are even renovating an existing, outdated building, you need to attend Pet Boarding & Daycare Expo East 2016!
Versus Starting from Scratch
Making the transition from pet lover to pet care pro can be rewarding, but it can also be daunting. For those looking to get into the pet boarding and daycare industry, buying into an already successful franchise can offer a jump-start toward business ownership.
Hopefully you’ve finished up a fabulously busy and profitable summer. Since summer is one of the busiest seasons for overnight pet care, you’ve ‘made hay’ and filled the coffers with lots of revenue so you can finish the year financially strong.
How to Catch Runaway Clients
Catching a loose dog is a skill. It’s something that should be taught during staff orientation and practiced regularly for new employees. Just as a bite stick and a can of sound or spray are kept for emergencies, employees should have access to high value treats in a vest pocket.