Pet Boarding & Daycare

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The Dog Daycare Reality Show

The Dog Daycare Reality Show

Welcome to everyone’s favorite program, The Dog Daycare Reality Show! It’s where you can tune in every single day and see your favorite characters get into all kinds of different antics and situations. Sometimes it’s fun, sometimes there’s drama and sometimes there are tears. You’ll see the whole spectrum when you tune in to this […]

10 Ways Pet Boarding Facilities Can Use Facebook Live as a Marketing Tool

10 Ways Pet Boarding Facilities Can Use Facebook Live as a Marketing Tool

In the crowded pet boarding market, it’s essential to set yourself apart from your competition. One way you can do that is through a simple piece of video technology called Facebook Live. In case you’re not familiar with it, Facebook Live is an easy–to–use feature that exists right within the Facebook app on your phone. […]

How to Outshine Online Competitors

How to Outshine Online Competitors

Technology continues to affect the way business is done, and the pet care industry is no exception. We’re now faced with a powerful new class of competitors: those who’ve tapped into the thriving frontier of digital apps. These fast–growing companies have quickly amassed huge resources, client bases and competitive presences across the United States (and […]

Create a Top-Notch Customer Service Team with Effective Training

Create a Top-Notch Customer Service Team with Effective Training

“Hire for attitude. Train for skill,” is a philosophy of many customer–focused organizations. However, too many organizations don’t provide the structure or effective training programs to actually accomplish the “train for skill” part. Once you’ve got that great employee hired, you have to provide high-quality training—especially customer service training—and follow up on that training to […]

Buying vs Building New: What Should You Do?

Buying vs Building New: What Should You Do?

I get this kind of question all the time. Clients want a clear-cut answer, but all too often in life, things are not so cut and dried. This is one of those instances. I remember the ‘S&L crisis’ of the late 1980’s. Once resolved, there were banks on nearly every corner with “For Sale” signs […]

Know the Facts: Canine Infectious Cough

Know the Facts: Canine Infectious Cough

Canine Infectious Respiratory Disease Complex (CIRDC) is known by many names, the most common being ‘kennel cough’. It has recently been defined as a syndrome (spectrum of clinical signs) in dogs, and is associated with a number of bacteria and viruses. Acute onset of a harsh cough is the hallmark of CIRDC, and dogs may […]

Pet Insurance: A Real Lifesaver

Pet Insurance: A Real Lifesaver

As pet lovers and pet care professionals, we want the pets that we care for to enjoy long and healthy lives. Unfortunately, that is not always the way things turn out. Pets get hurt, develop life threatening conditions or suddenly become ill. We have all heard horror stories from distraught pet parents about taking their […]

Canine Country Club: Success by D.O.G.

Canine Country Club: Success by D.O.G.

The Canine Country Club, located in Manheim, Pennsylvania, is a family owned and operated pet resort that offers boarding, daycare and grooming/spa services. It had a humble origin, but has grown into two bustling locations. Founders and co–owners Gary and Kim Buchen credit their success to their strong faith, work ethic and love of animals. […]

Beyond a Lost Pet Disaster

Beyond a Lost Pet Disaster

A fluffy little black and white puppy mill rescue dog named Gary escaped from a boarding facility in the middle of the desert in Southern California. Beyond shy and skittish, Gary was nowhere to be found. The only animals the search party found was a swarm of coyotes. What would you do if this puppy […]

From Pack to Playgroup: 6 Tips for Fight-Free Daycare

From Pack to Playgroup: 6 Tips for Fight-Free Daycare

The last 30 years of dog training lore revolves around the connection between wolves and dogs. You can buy 100 books that prattle about dogs being descended from wolves; animals that voluntarily live in groups, called packs. This perspective invariably assumes that dogs are likewise “pack animals”. The underlying implication is that dogs possess the […]

3 Can’t Miss SEO Trends to Implement in Your Pet Care Business in 2018

3 Can’t Miss SEO Trends to Implement in Your Pet Care Business in 2018

When today’s customers are looking up products and services, it’s no secret that Google is the number one option. Therefore, it is easy to see why business owners are desperately seeking the right answers when trying to solve the mystery of Page One ranking on Google. In 2018, more and more pet care professionals will […]

Advertising Options for Pet Business Beyond AdWords & Facebook

Advertising Options for Pet Business Beyond AdWords & Facebook

AdWords and Facebook. Sometimes it seems these are the only places to advertise successfully. While AdWords and Facebook often take up the bulk of your advertising dollars, you should consider testing other channels to get your business noticed. Google AdWords can get complex and expensive if you aren’t careful, and Facebook’s recent changes make taking […]