© 2024 Barkleigh Productions
© 2024 Barkleigh Productions
A Member of the Dog Daycare Business Think Tank asked: What’s the best way to directly market to the customers of your immediate competitors? The holy grail of business marketing is being able to target the current customers of your competitors. It’s a perfect audience; you know they have a dog(s), you know they are […]
The pet care industry is supposedly recession-proof—but COVID-19 showed us it’s not pandemic-proof. For some business owners, this was the first major crisis they’d encountered. Others faced the 2008 economic financial recession and September 11th. COVID-19 was unique, however, as it brought work and travel to a screeching halt. Pet care facility owners across the […]
None of us could have predicted the impact COVID-19 would have on our businesses. Stay-at-home orders and canceled events have been great for bonding with our pets, but as a business owner, social distancing has hurt your bottom line. And while we could wallow in self-pity, vent about our losses or how poorly our community, […]
People all over the country are returning to work and getting back into what was once their regular routine. For many, this routine involves dropping their dog off at daycare before they head to work for eight or more hours. Over the last few months, most dogs have become accustomed to their owners being home […]
I think all of us can agree that 2020 is unlike any year we have experienced. Last December, who imagined that 3-4 months later the nation would essentially close down? That not only would millions of businesses be forced to close, but they’d be prohibited from reopening for months. And would anyone have guessed that vacation […]
After restrictions across the country are lifted, everyone will want to celebrate! Here are some ideas to get the party started. Hosting an event to promote your business introduces new clients to your services and creates multiple networking opportunities—or can even be a way to recruit new staff. When you decide to host an event […]
At long last, summertime is just around the corner. The days are longer, the sun is brighter—and people are hopefully willing to start going on vacations again. For pet care businesses, summer means more than warm weather. We hope that individuals will be back to work and families will make travel plans. We can’t wait […]
If you are considering teaching dog training in your boarding or daycare facility, let’s talk about managing client expectations. Most dog owners tend to lump obedience and problem solving into a single category they call “training.” They want a dog that doesn’t jump on people, chew the furniture, pee on the floor and run out […]
As the pet boarding industry has evolved, crate-free options have become increasingly popular for overnight care. Rather than the traditional suites or enclosures, crate-free boarding allows for a more “like home” experience—usually, dogs sleeping together, often in a cozy environment that has been curated to feel like a room that might be in their homes. […]
Whether you call them written policies, standard operating procedures (SOP’s), business strategies or your modus operandi, you probably have one or two of these lying around your facility. So, how do you take them from collecting dust to utilizing them as live, valuable tools? And why would you even want to bring them off that […]
a person who is among the first to research and develop a new area of knowledge or activity. When Bart (DogBoy) and Courtney (DogGirl) Emken began their careers in the pet care industry, they didn’t set out to be pioneers—they just had their own ideas about how to run a pet care facility. Some of […]
When thinking about how to make the environment in your boarding facility more comfortable for the felines you service, ambience is a great starting point. There are many inexpensive and free adjustments you can make to your boarding facility that will improve the comfort of the cats in your care. While aesthetics are important to […]