Commoditization threatens many industries, and unfortunately pet care is no different. This phenomenon reduces services and products to universal commodities where the lowest price and easiest transaction wins.
“As I look back, everything I’ve done since I started working as a teenager has led me to where I am now,” says Michele Yandola, owner of Purr Life Luxury Cat Resort & Grooming in Greensboro, North Carolina. “I love all animals, but I’ve always…
With more and more pet care businesses popping up all over the country, it’s imperative to set your business apart. So whether you need to expand your client base, upgrade your services or improve your customer service—it’s time to rise above your competition! And there…
In the pet boarding industry, transparency and trust are paramount. Facility tours not only open your doors to potential clients, but also set a stage for building lasting relationships. This article aims to explore the benefits of offering tours at your cat boarding facility and…
The pet care businesses that thrive are those offering specialized services that resonate deeply with their ideal clients. Pet parents will always gravitate towards services they feel best meet their unique needs, ensuring their beloved pets receive the specialized care they deserve.
I’m guessing your business and its success is important to you. And you probably want to get more customers, make more sales and generate more revenue. But to accomplish that, you need to effectively market your services and convince people to give their hard-earned money…
Pet care professionals can play an important role in the health and wellbeing of the cats in their care if they are tuned into a few simple things. After all, it is better for you to notice and have it turn out to be nothing…
The decision to sell a pet resort business is undoubtedly a significant one, affecting not only you, but also your dedicated staff who have contributed to the success of your business. It’s likely a whirlwind of emotions since it’s probably taken your blood, sweat and…
The cats of today are undergoing a much-welcomed identity transformation. Views of cats as simple-minded, furry homebodies who nap and groom all day are diminishing. This public perception shift of cats can be credited, in part, to social media where cats are being depicted surfing,…
Mandy began her dog training career, almost as a hobby, by training her own dogs. She then got into search and rescue work and dog sports like agility. She also showed at Westminster and eventually worked in veterinary clinics. Ultimately, Mandy decided to become a…
In a dog daycare, when it’s time to move the dogs from one play area to another, or perhaps it’s time for a potty break outside, things can get a little “spicy” when you have those dogs that get super excited. Certain dogs just can’t…
Imagine a farmer who, weary from working his seemingly barren land, sells it to seek fortune elsewhere, only to discover that the new owner unearthed a vast diamond mine right beneath the old soil. This tale, inspired by Russell H. Conwell’s Acres of Diamonds, teaches…
