From high school and college to the jobs we had before starting a business, most of us were trained to fit in; keep your head down, follow the rules and don’t give anyone a reason to look at you funny. However, this is terrible advice…
When promoting your dog daycare or pet resort, the important question in marketing—and often the most ignored—is, “Why should anyone choose you?”
Southwest Airlines and Emirates both fly people from one place to another. These businesses operate under the same aviation regulations, use similar aircraft and perform the same basic function, yet nobody confuses the two, and nobody expects them to charge the same prices.
When was the last time you walked into a business that did one thing brilliantly and instantly knew you were in the right place?
A question I get asked a lot is, “Dom, you’ve worked with thousands of pet businesses—what’s the one thing I can do to make my business better?”
Let’s talk about your website. It’s the front door to your business; the online HQ; the place you’re probably investing a ton of money to send traffic from ads, emails, Google and social. Sadly, though, most pet business’ websites are not the conversion machines they…
A few months ago, Universal Studios raised the stakes in the theme park wars with the opening of Epic Universe—a $6 billion expansion that added five brand-new lands, new hotels, new transport systems and a full reimagining of what a Universal vacation could be.
Most pet business owners are stuck on the social media hamster wheel—posting, tweaking and praying for engagement. They drop captions, fiddle with hashtags and chase fleeting likes that don’t pay the bills. Then, at the end of each day, their content disappears into the social…
Once upon a time, there was an invisible daycare. They had great staff, excellent facilities and happy clients, but nobody knew about it. The owner worked tirelessly, yet struggled to attract new clients. Why? Because they told the wrong story—or worse, no story at all.…
In the 1950s, when Disneyland first opened its gates, visitors were introduced to a brand-new concept: the ticket book. Rather than having just one entry price that allowed access to every ride, each ride or attraction was assigned a letter that corresponded to a different…
Imagine standing in line at a theme park, the sun beating down, children growing restless and the promise of a thrilling ride seemingly hours away. Now, picture that same line transformed into an adventure of its own, where every step brings a new discovery, a…
The pet care businesses that thrive are those offering specialized services that resonate deeply with their ideal clients. Pet parents will always gravitate towards services they feel best meet their unique needs, ensuring their beloved pets receive the specialized care they deserve.
