Pet Boarding & Daycare

The Importance Of Facility Tours

The Importance Of Facility Tours

By Laura Laaman

Costs of operating a pet care business are on the rise. Labor, taxes, utilities, maintenance…all have increased. If you want to increase your revenues in 2017 without cutting services, doing a better job with client acquisition is a great start. Client acquisition is typically done three ways within a pet care facility. Prospective clients knock on your proverbial door either by (1) a phone call inquiry, (2) filling out a web form, or (3) a tour of your facility. People that choose a tour are a distinctive group that require special care but will be well worth the effort if executed well.

Tours Are Critical

The vast majority of prospective clients (pet parents) who are interested in finding a home-away-from-home for their pet, or a place for their dog to play while they’re at work, make phone calls to gather information. The prospective clients who take the time to come in for a tour are as unique as the pets they parent but they all have a very important commonality. Prospective customers who come in for a tour are:

Recognize the Possible Value of a Tour Client

A new prospective client can be worth tens of thousands or even over one hundred thousand dollars to your company over time. There are many variables of course—pricing, how many services they use, number of pets they have, length of time they remain clients. But when you add up the overall value, it’s easy to see why doing tours well is so important to your company’s success. 

Tour Do’s 

Tours are a valuable way to make your business stand out and gain some of the most selective pet parents in your market.

Laura Laaman is president of Outstanding Pet Care. Outstanding Pet Care guarantees to substantially increase the revenues of its clients with its proven services. If you’re interested in growing your revenues, schedule an individual consultation with Laura Laaman or one of our team members. Call Outstanding Pet Care at 1-888-735-5667 or go to


  1. Linda says:

    I no longer do tours. I stopped over a year ago. My facility is something I am very proud of and our growth has been way above our projections. In the past when we did do tours I wasted a lot of time on people who no showed (40 or so percent ). Most people who want tours want to speak endlessly of their pet. So much for concise or brief. These clients always need much hand holding and by my calculation end up costing way more than they are worth. JMHO

  2. Anne Corrigan says:

    I won’t let people tour during open hours due to the large volume of dogs but we let them see the video surveillance.

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